Instagram Brings Search To The Web

Instagram Brings Search To The Web

Today, Instagram is adding search to its desktop experience. Users can now search hashtags, profiles and locations on instagram.com in a viewing experience that is beginning to grow much more congruous with the Instagram mobile app where content is still created on.

“While Instagram.com is designed to be complementary to the mobile apps, it’s important to the global conversations that happen on Instagram,” an Instagram spokesperson said.

In addition to enabling simple search, Instagram has also created landing pages for geotags and hashtags and you’ll also be able to see some of the top posts when you search locations or hashtags.

Though Instagram began as a definitive mobile-first app, as web embeds of their content grow more integral to driving traffic, its important that they create a positive experience for users that are directed to the site. Instagram specified that these embeds are generating nearly 5.3 billion impressions for them.